Broadcasts
A broadcast sends one promotional template to a list of numbers you upload. Use it for an offer, a seasonal announcement, a reminder to a customer list.
You need an approved promotional template, an approved sender ID, a verified DLT chain, and enough money in your wallet.
A promotional SMS cannot be recalled
There is no undo. The panel deliberately makes you look at the recipient count and the cost before anything is sent. Read that screen.
Step by step
Open Broadcasts and name it
Only you see the name. It is how you find this campaign again next month.
Choose the template
Only promotional templates appear here. Transactional and service templates answer something the customer did, and sending a campaign on one can get your DLT registration suspended.
Build the CSV
The panel shows the exact columns your chosen template needs, with each variable numbered to the column that fills it.
Upload and check
Nothing is sent yet. You get the number of valid recipients, every line that was skipped and why, the cost, and your balance.
Send
The button says how many it will send to. After that it runs on our side; you can close the browser.
The CSV
Column 1 is always the mobile number. Each further column fills one {#var#}
in the template, in order.
For Hi {#var#}, get {#var#} off until {#var#}.:
number,name,discount,until
9876543210,Rahul,20%,31 Dec
9123456789,Priya,25%,31 DecA first line of column titles is fine. We detect it and skip it.
A template with no variables needs one column: the numbers.
What gets skipped
A line is skipped, and listed back to you with its line number, when:
- the number is not an Indian mobile
- the same number already appeared earlier in the file
- a value is blank, which would leave a gap in the approved wording and be rejected at the operator
- there are fewer values on the line than the template needs
Everything else sends. Fix the listed lines and upload again if you want them too.
What it costs
The screen quotes the cost at one part per message. A message over 160 characters, or one containing Hindi or an emoji or a ₹ sign, is more than one part and costs proportionally more. See Parts.
You are charged per message as it goes out, not all at once up front.
If your wallet runs out
Sending stops. The broadcast is marked stopped and tells you so. Messages already sent were sent; the rest were not.
Add funds and start a new broadcast for the remainder.
Stopping one
The Stop button works while it is running. It takes a few seconds. Messages already handed to the operator have gone and are still charged.
How fast it sends
A few messages a second. Ten thousand recipients takes roughly an hour. This is deliberate: arriving at the operator as one enormous burst is how a sender gets throttled.
Seeing what happened
The list shows sent, failed and the amount charged, live. Failures are listed with the reason. Every individual message is in Messages as well, with its own delivery status.